App Store & Play Store

Mobile certification

At the start of the mobile app design process, contact the Mobile Certification Team for resources and guidance.

Mobile app icons

• Use the product icon as the mobile app icon where possible. If your product has more than 1 app, you need a different icon for each.
• Create a simple icon that represents a single concept. Make sure it's easy to recognize on a small screen full of other icons. Filled shapes work best.
• Get the icon approved by our legal team.
• Contact the Mobile Assets Team for help.

Mobile app images

• Create the device frame using the illustration guidelines.
• You can change the frame color, image, and text composition to enhance the UI.
• Limit text in images to 3 or 4 words that immediately explain the benefits of using the app.

Mobile app descriptions

Each store has different app description requirements.

• Apple App Store condenses your app description into 3 lines that are roughly 255 characters long. A More button lets users expand the rest of the description. You can add user testimonials. See Optimizing Your Product Page.
• Google Play Store gives space for a long app description. You cannot include user testimonials. See Get discovered on Google Play search.

How to write a great app description

• Present the user problem and your solution.
• Define the keywords and key phrases that a user can search for. Do keyword research and identify at least 5 top keywords to include. Include long-tail keywords.
• Show off your awards, reviews, and app features.

Mobile app videos

• Mobile app videos are optional.
• Use captured footage of your app to show off the features, functionality, and user interface.
• Add the footage to a simple mockup to optimize the video quality.
• Include motion graphics and audio only if you have the available resources to handle a large audio-visual production.
• Use the illustration guidelines to create a video thumbnail.

How to write a great script

• Keep it short.
• Start your video strong.
• Show only the main features of the app.
• Make sure your video makes sense with no sound.
• Optimize your poster frame.
• Look at the competition.

Promotional video for Google Play Store

• This is a YouTube video that’s displayed best in landscape mode. It includes a screen recording and extra content.
• The video must be 30 seconds to 2 minutes long.
• You need the following to create a promotional video.
• Android device
• Screen Recorder app
• Mockup template
• Video editor (Microsoft ClipChamp is available to all colleagues)
• Official Sage YouTube channel

App preview for Apple App Store

• This is a screen recording that’s best displayed in portrait mode.
• The preview must be 15 to 30 seconds long.
• You can submit up to 3 app previews for each language your app supports.
• You need the following to create a preview on a Mac.
• iPhone
• Wire to connect iPhone and Mac
• Quicklime
• iMovie
• iTunes
• You need the following to create a preview on Windows.
• iPhone
• Native screencast option
• Windows Movie Maker
• iTunes
• Learn how to create an app preview

Resources

Related

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Mobile Certification Community