Description
- Product Identifiers help customers recognize and connect with our products at a conceptual level.
- Unlike icons, which directly represent content, identifiers are abstract and reinforce brand association.
- In our atomic design approach, they serve as visual navigation aids across our product ecosystem.
product identifiers-2 1
Types
There are two types of Product Identifiers:
- on dark backgrounds
- on light backgrounds
Size
Minimum size: 24 x 24 pixels
Maximum size: 48 x 48 pixels
Format
SVG is our standard format for icons.
PNG can only be used if a device or platform does not support SVG.
When to use
- Product Identifiers are used in the global navigation and elsewhere within .com
- Use them sparingly and only when they aid the user in product differentiation
- Do not treat them as logos
- Product Identifiers should always be accompanied by the name of the product (for clarity)
Product Identifiers within a subscriptions tile
Requests
When requesting a new identifier, use the following chart to clearly describe the type that you require.
product identifiers flow chart 1
Dos and don'ts
Don't
Don't
