Definition

Marketing specificUpdated May 12, 2026

Must have minimum level of branding

A minimum viable product (MVP) is a concept from Lean Startup that stresses the impact of learning in new product development. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

A key premise behind the idea of MVP is that you produce an actual product. Seeing what people actually do with respect to a product is much more reliable than asking people what they would do.

In our case of branding, we see the MVP as the minimum level of branding that should exist on all Sage Ecosystem platforms and products in order to link them back to the consistent look and feel of the Sage design system.

Resources

Sage MVP Branding (Figma)

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