Color

Marketing specificUpdated May 12, 2026

Our primary colors help us make bold visual brand statements that lead to connection and conversion, frame valuable content, and lead users through their digital journeys in a supportive way.

These are the primary colours and the proportion we recommend to see on a page.  The main content of the page should be over white background. Use black for hero moments and brilliant green to emphasise those moments even further. The grey50 can be used sparingly to make page dynamic in a subtle way.

Notion Image

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Resources

Sage MVP Branding (Figma)

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