Start with a question. Set up your story. What is your audience is going to learn? What do you want them to remember? What is your angle?
Structure your story. Every part of your visual story should be meaningful and help move the narrative toward its conclusion. Take people on a journey.
Choose the structure. It should reflect your purpose and data. Common structures are chronological (shows the progression of events or changes over time); problem-solution (presents a problem and then offers a solution or call to action); comparison (compares different scenarios or outcomes); cause-effect (explains the causes and effects of a situation); and process (describes the stages of a process).
Think of the tone. Your tone should be analytical, not opinionated (an opinion expresses a bias which questions the integrity of the displayed data).
Provide context. Numbers are meaningless without context. Highlight the significance and meaning of data.
Be clear and concise. Don’t overcomplicate it. Keep the key elements that are necessary to the story.
Bring up conflict. In every story, there is an obstacle that needs to be overcome. The more your audience can relate to the conflict, the more your message will resonate with them.
End up with an insight. If people can’t learn something useful, the story isn’t worth telling.
Frame 65 inforgraphic
Frame 66 infographic